Earlier this week The 1975 hinted that it could all be over and then disappeared from social media, only to reappear with tour dates and some new album artwork.
Oh, you guys.
The Manchester-based indie band caused a storm across social media after frontman Matthew Healy shared a cryptic comic strip – which potentially hinted that the band were to be no more.
— matty from the 1975 (@Truman_Black) May 31, 2015
Not long after this, all the band’s social media accounts were taken offline and many feared that the NME darlings were no more.
Nigh on 24 hours later, everything returned and a whole set of November tour dates and a new neon pink potential album cover had been revealed.
Since the initial run of another Manchester group WU LYF, many acts have attempted to shroud their identity in mystery – keeping some of that rock n’ roll mystique in a 24-hour media age. Whether that’s Australian artist Sia and her masking fringe, or Mercury prize nominated Jungle and their oversized microphone heads hiding their identity.
Perhaps it says a lot about the new crop of indie bands that a 24-hour social media blackout is the equivalent of ‘not existing’ at all. A band that have built their name through online word of mouth can cause a storm by simply pulling the plug for one day.
But marketing campaigns only go so far and, after all the hype dies down, it will be the album itself that people will inevitably remember.
The 1975 are playing the following dates:
Nov 9: Liverpool University, Liverpool
Nov 10: De Montfort Hall, Leicester
Nov 11: O2 Academy, Sheffield
Nov 12: Dome, Doncaster
Nov 14: Rock City, Nottingham
Nov 15: O2 Academy, Newcastle
Nov 17: Corn Exchange, Edinburgh
Nov 18: Bridlington Spa, Bridlington
Nov 19: Corn Exchange, Cambridge
Nov 20: Plymouth Pavilions, Plymouth
Nov 21: O2 Guildhall, Southampton
Nov 23: Cliffs Pavilion, Southend
Nov 24: Hammersmith Apollo, London
Nov 26: Brighton Centre, Brighton
Nov 27: Oasis, Swindon
Nov 28: Manchester Academy, Manchester