X-Men: Apocalypse – and the cheesy new thing every movie trailer has to have

First it was that “IN A WORLD…” voiceover.

Then it was Inception horns and dubstep breakdowns.

Now, every single major movie trailer in existence has to have a ‘haunting’ (read: downright cheesy) slow, melancholic version of an upbeat pop song playing over the on-screen action.

Don’t believe us? Check out the brand new X-Men: Apocalypse preview, which features an eerie cover of Coldplay’s ‘Don’t Panic’ drifting about while people in latex smack each other in the face.

This brand new trailer-creation cliche seems everywhere right now.

Exhibit B would be 10 Cloverfield Lane’s use of Tiffany’s ‘I Think We’re Alone Now’, rendered all distorted and weird.

Want to make your movie seem really profound, ominous or intriguing?

Simply take a song by a well-known artist, slow it down with twee, moody folkiness, make the otherwise sweet or harmless lyrics appear to be sinister and thought-provoking, and hey presto! There you go.

Expect to see this one become as nauseatingly over-used as every other trailer tactic from years gone. In a way, it already has.


How the movie trailer has evolved (in a world where cliches are rife)