Salford brewery Seven Bro7hers is looking to raise £150,000 to expand their site and open their second bar – with plans to launch their crowdfunding bid at the same time as they open the doors to their first.
Keith McAvoy, who runs the brewery with his six brothers Kit, Guy, Luke, Daniel, Nathan and Greg, reveals more about the plans and drops some hints about their second bar location.
Established in August 2014, Seven Bro7hers have quickly made a name for themselves in Greater Manchester and beyond. They’re just about to open their first bar in Ancoats but won’t be resting on their laurels as, at the same time, they’ll also be launching a crowdfunding campaign.
“We’d always planned to crowdfund at some stage,” Keith explains. “We’d decided to wait until we had a significant social media presence and, coincidentally, it’s looking like it’s going to coincide with the launch of the bar.
“It’ll be a bit of a two-for-one and should also help us gain maximum exposure for raising awareness of both the bar and the crowdfunding as well.”
— SEVENBRO7HERS (@SEVENBRO7HERS) February 25, 2016
They’re aiming to raise £150,000 using CrowdCube, in a campaign which will launch at the end of May or beginning of June, and this will help them bring in additional resources.
“We’re going to go headhunting and bring in someone with sales experience from a much larger brewery,” says Keith. “We’re also rolling out a canning project on the back of the crowdfunding campaign and we’ll be buying our own canning line. There’s a lot going on.”
But they won’t be moving from their base near MediaCity any time soon.
“We want to stay put – our current premises will be sufficient for about five years so we’ll probably stay for another three years,” he said.
Seven Bro7hers’ first bar will be located on Blossom Street in Ancoats and Keith says the bar will be opening for a soft launch period in the first week of June.
— SEVENBRO7HERS (@SEVENBRO7HERS) November 4, 2015
The crowdfunding cash will also support the development of their second bar. Keith has revealed site number two won’t be in Manchester – although it will be in a city. When asked if it could be in Salford, which is Keith was cryptic.
“Well, Salford is a city so it could be,” he hinted.
“We’re proud of our roots and want to stay true to them and we want to make sure that event when we do outgrow the current brewery, the future one will be in Salford as well.”
Their growth means the team will also be expanding and they’ll be bringing on more people outside of their family.
“We have big plans and there’s only so much seven of us can do,” Keith adds.
Seven Bro7hers, 33 Waybridge Enterprise Centre, Daniel Adamson Road, Salford Quays, M50 1DS – sevenbro7hers.com.
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Main image: Seven Bro7hers on Twitter.