KLOE says exactly what she thinks – and it comes across in her music
The new Scottish pop sensation was lucky enough to host her own stage at this year’s T in the Park.
Just before the main festivities began, she played alongside Prides, Model Aeroplanes and Crash Club on her BLAKOUT Stage.
This festival appearance helped promote her new song ‘UDSM’, which featured a video with a storyline based upon the lyrics of the song.
We spoke to KLOE, real name Chloe Latimer, about her dedicated fans, living away from Glasgow at the age of 19, and her frank Twitter interactions.
You have your own club night called BLAKOUT, but how did having your own stage at T in the Park come about?
“They saw what I was doing with the club night, but it was a really weird thing. I had this bright idea and I said to my manager to see how far I could push them. We went to DF Concerts with the idea and they were lovely enough to offer me my own stage on the Thursday night.
“I couldn’t really believe they got such good bands to play, I thought it was just going to be me and one other DJ, but it ended up being really good.”
Now that your EP is out, is ‘UDSM’ the first glimpse of your debut album?
“It is, I’m quite far into the writing process with the album and there’s not one song that sounds the same. Sonically, it is quite mismatched, so ‘UDSM’ is probably the poppier side of things. But the next single that is going to be coming out in the next couple of weeks, it’s the polar opposite. It’s a big leap away from the EP.
“With the next one, that’s more what people will hear on the album. It’s quite industrial, it’s got a hint of R’n’B about it.”
What can we expect from the second part of the ‘UDSM’ video?
“I think people will be shocked. It will be carried from where the ‘UDSM’ video left off. At the end of the video, there is a bit of dialogue when there’s me and a guy and I’m offering him something [laughs]. It’s just a weird, kind of spaced-out house party vibe. I’m really proud of it.
“There’s one bit where I think people will be like ‘Oh. My. God. I can’t believe she did that’. I think it will change the way people see me, I don’t know, but I’m quite nervous because it’s a big risk. People always say that they’ve taken a big risk, but this one is actually crazy.”
What was the reaction to the video?
“It’s been really positive. I’ve been wanting to make that music video for so long and I finally got to do it. The director was amazing, so going into it I feel at ease.
“The fans have been so amazing, they’ve put ‘#udsm’ in their Twitter names. I did this fan listening party to let them hear the song before they see the video, and they all really loved it. My Twitter mentions were blowing up because of it.
“I mean, there’s a few funny YouTube comments like ‘this is s***’ but overall I think people liked it.”
What other sorts of comments were there on YouTube? What was the funny stuff?
“The funny one is ‘f*** that bitch Emily’ about Emily in the song.”
I heard that the Emily in the song is about a real person you know, and you messaged her?
“Yeah, I tried to message her but she blocked me. We were actually really good friends back home in Glasgow and then she was just one of those people that is just so annoying, she had to make a drama out of everything.
“I don’t feel particularly proud of doing it, of putting that in a song because it’s a bit s**t to do that, but at the end of the day she was a complete bitch.
“I sound like such a nasty bitch, but I don’t know what she thinks – if she thinks it’s funny or if she’s half p***ed off about it.”
On the topic of Twitter, there’s a tweet to ask you about:
“Ugh, this absolute d**k that I went to school with, It’s like, I’ve been nothing but nice to you. I don’t really care if I’ve moved to London, doing what I’ve wanted to do my whole life. He has no right to slag me off, like what are you doing with your life?
“It’s like that petty bullying you get in fourth year. I didn’t really have many friends, I was more of a drifter. I was kind of going between both of the groups: I tried to be cool and friendly with the neds and then I’d lock myself up.
“So I think he’s just trying to be funny, but at the end of the day I would never do that about someone else. It’s funny because the people that interact with the tweets suck up my a**e when I go home.”
What’s your thoughts on growing up? Do you think your music has made the process quicker?
“Not really the music part, but there’s a lot of artists out there that might have their mum travel with them or are still quite wrapped up in cotton wool. I’ve been pretty much independent since around 15 or 16.
“So I guess when I started coming down to London about a year-and-a-half ago, I was underage and going out, meeting loads of people, and I think that’s what makes you grow up pretty quick.
“I feel like in my life now, it’s quite a big responsibility that I’ve taken on. It’s so fun and I’m glad that I’m not young for my age, and I’m glad that I’m in London, getting about and doing stuff. I don’t think it’s had a negative effect growing up too quickly.”
Do you feel as if negative experiences helps your songwriting?
“Totally. I’m not the sort of person who can sit down and write about nothing, I have to experience something. One of my best mates is an actor, his job is to be emotionally switched off, to a certain degree, and then switch it right back on. My job is to feel everything all the time – it makes me naive and vulnerable, and I think that’s the best and worst thing about me.
“I love people watching too and I love going home to Glasgow. I feel as if my whole album is about Glasgow and going out in the city. There’s a place in Glasgow called Broadcast and a lot of the songs on the album are about going out there.”
You’re getting a lot of exposure at the moment – how are you dealing with it?
“There’s a lot of tweets and numbers, but numbers are just numbers. It feels like they’re all robots. There’s this one girl who travelled from Slovakia to come and see me and that’s when it really hits you.
“I’ve got these young boys and girls who take time out of their day to listen to my songs and promote me. Sometimes I get really emotional because I remember that being me when I would try and meet people, and I feel so lucky.”
KLOE plays The Secret Garden Party on July 21-24. More info at www.kloemusic.com