Instagram Stories: Everything you need to know
Instagram Stories

The social media giant has launched a new feature which has everyone talking – but what exactly is Instagram stories?

The news of the latest update to Instagram was announced in a blog on their site yesterday and was quickly causing waves across social media – with many comparing the new service other story-led social media applications.

Confused? Here’s what you need to know about the latest addition to Instagram.

What is Instagram stories?

The latest feature from the photo-sharing site allows you to post photos and videos to a ’24-hour story’, updating people on your daily scenic views, burgers and motivational speeches without cluttering up your main profile.

According to the Instagram blog on the news:

“…you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.”

A video posted by Instagram (@instagram) on

You can view other people’s stories by clicking on their profile photo, which will appear in a bar across the top of your feed – including those you follow first, followed by other users from across the site.

Hang on, I’ve seen this somewhere else…

Yep, shout out to the Snapchat fans out there who may have recognised this new update from erm, Snapchat’s own story feature.

From the 24-hour lifespan, to the text and image editing, even down to the layout – this is pretty much what Snapchat have been offering to users since 2014, with over 10 billion daily video views according to the latest figures.

Interestingly enough, Instagram’s CEO Kevin Systrom has been quite honest about this feature crossover with their tech rivals. In a chat with Tech Crunch, Systrom said they Snapchat ‘totally’ deserved ‘all the credit’:

Kevin Systrom Instagram


“When you are an innovator, that’s awesome. Just like Instagram deserves all the credit for bringing filters to the forefront. This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.

“Innovation happens in the Valley, and people invent formats, and that’s great. And then what you see is those formats proliferate. So @ usernames were invented on Twitter. Hashtags were invented on Twitter. Instagram has those.

“Gmail was not the first email client. Google Maps was certainly not the first map. The iPhone was definitely not the first phone. The question is what do you do with that format? What do you do with that idea? Do you build on it? Do you add new things? Are you trying to bring it in a new direction?”

How have people reacted?

Unsurprisingly, people across social media were quick to pick up on those Stories similarities.

There was some backlash:

There were memes:

There was innovative thinking

And even whole sketches

Instragram stories is set be rolled out across the platform in the next few weeks


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