Manchester’s music legends are getting in on the craft ale craze
The beer buzz has made its way to our favourite bands it seems, and now New Order are set to be the next band to make their way into the alcholic beverage market with the release of Stray Dog, a golden ale of 4.2% strength that will be hitting shop shelves later this month.
Collaborating with Burnley’s Moorhouse’s Brewery, the drink is named after a track from Music Complete, the band’s tenth studio album.
The beer is described as being “refreshing and clean tasting”, and is a “golden ale with hints of citrus fruit and lychee, all balanced by a subtle bitterness”.
In a statement on the release of their very own booze, the band said:
“It’s been a pleasure to work on our first foray into the brewing business with Moorhouse’s of Burnley – with such a rich heritage in the north west and coming hard on the heels of their milestone 150th year.”
The beer will be sold in Mitchell & Butlers pubs from this year’s August Bank Holiday weekend (August 27) onwards, and will be rolled out nationally in September. To find you nearest stockist, head to the Mitchell & Butlers website.
Mark Boardman, sales director for Moorhouse’s said:
“We expect it to play well in cask with our own loyal followers, New Order fans, and in today’s fast moving craft ale marketplace.”