In what is one of the strangest pieces of Smiths news to come out of the last few months, the iconic indie band now have a ‘Meat Is Murder’ video game set to their music
Animal rights campaign group PETA, with the backing of Morrissey, have released This Beautiful Creature Must Die, a simplistic, browser-based game that sees you saving hapless animals from the slaughter. And it’s all set to an 8-bit rendition of the track that inspired it.
The objective of the game is pretty straightforward: click on the cows, pigs, chickens, and turkeys to whisk them from the conveyer belts and save them from a mincing machine fate.
Let an innocent creature through your rigourous clicking and towards a bloody end and you’ve failed, and you’ll be greeted with the message “DEATH FOR NO REASON”.
Heavy handed message aside, it’s not exactly groundbreaking stuff. Though it does make for a quick, relatively addictive time waster, it’s unlikely to convert even the mildest of meat fans to vegetarianism.
Joel Bartlett – Vice President of Marketing at PETA – said of the game:
“PETA’s This Beautiful Creature Must Die has a fun, nostalgic vibe but also calls out animal agriculture as the biggest threat to human health, animals, and the environment today.
“After mastering the game, players can save animals and the Earth in real life by going vegan.”
Typically outspoken, and not one to be outdone on a statement, Morrissey himself compared the game to a recent mobile gaming sensation:
“This game is the biggest social crusade of all, as we safeguard the weak and helpless from violent human aggression. You don’t get that from Pokémon Go.”
Social crusade? Or bus-home-from-work time waster? Decide by playing the game yourself here